Iternet and Music
“Life is one grand, sweet song, so start the music.’ _Ronald Reagan
The world of music has dramatically changed. From vinyl records to 8-tracks, from cassette to CD, from CD’s to Mp3’s and from Mp3s to digital downloads and so forth. The music industry has resurged and evolved into something more than the mere notion of listening or selling a song. Now it’s all about the digital experiences. No one can deny the fact that the new age digital world or the transformational ‘internet’ has literally changed the music industry to inestimable extents.
The music industry is changing at a rapid rate due to the evergreen emergence of technology. Some purists argue that the digital age of music has taken away the ‘soul’ from the music itself, while on the contrary, the millennials or the new age musicians say that it has revolutionized music and has granted equal access to musicians’ creations to all the seven billion souls revolving around the world. Nonetheless, the digital age of music is a resurgence or a revamp of the music industry. The internet revolution of music has made music easily accessible to the public but it’s somewhat has become a hindrance for the artists and record label producers to earn money.
The digitization of music and the internet has enabled the new and independent musicians to find their respective global audiences in all genres of music without the hefty need and backup of a major label studio. To be honest, the internet age of music has its pros and cons.
The major segments of the common public are now embracing the digitization of music. They are worshipping the internet of things for making a premium thing like music easier and less costly to get and listen to. This makes the major record label studios, artists, and music companies to have a hefty dent in their ROIs. The revenues have gone down a tad bit and music studios and labels are now quite struggling to make some decent returns on the music produced.
Piracy issues and legal constraints are on the rise due to the internet scheme of music, enabling illegal downloads, piracy wars and lesser revenue generation. Platforms like Apple music, iTunes store, Google music, Amazon and many more have risen to put a halt to this hazard of music downloads without paying money. Specific songs and albums can be downloaded with the help of these digital stores. New internet radios like Spotify, Pandora, and SoundCloud have enabled a new era of streaming services.
These platforms offer ad-based and paid subscriptions of the artist’s channel or the record label studios page, but there are two main problems here, one is lesser payments and restriction and the other one is for the purists, as the music loses its soul in the digital form. The bottom-line is that the internet has made it difficult for the artists and label studios to have significant music sales. The whole internet-music situation is paradoxical in nature.
On the contrary, the new age internet and music combined presents something just more than music. It enables new experiences and a new dimension of music. The internet can become the best friend of a new artist or a composer with just an iPad. It doesn’t matter whether the music is composed on an iPhone in the Bronx by some kip on a laptop; the internet age of music has enabled the creation of studio-quality music right at your fingertips. The independent artists and music producers can produce fantastic music content now and share their music without any expense. The digitalization of music has connected the artists globally. The internet diminishes the need to be found.
Consider the example of the new age pop phenomena ‘Justin Bieber’ who was found lurking on YouTube videos on the internet. He has become a sensation now. An icon, a label and a new age musician collaborating with mega artists like DJ Khaled, Drake and many more. Selling and marketing music has become a piece of cake due to the internet age and digitalization of music. Music aficionados can now have easy access and have amazing listening experiences just by one click. How about that?
In accord with the music industry experts the streaming services, social media and AR+VR and even artificial intelligence have transformed music. Now artists can interact with their fans and listeners in one go and share stuff simultaneously. This creates a true brand connection within the writer, listener and composer.
THE INTERNET. It has changed the music industry to infinite extents. It has its positives as well as negatives. The music industry is adapting to the internet age to a great extent and can become an ally for the new musicians and developing artists for the embryonic music to evolve. Music will be soon free for everyone and the common people and mass media can discover the undiscovered artists.
AUTHOR BIO:The author’s name is Griffin Hauser. Griffin was born on the streets of Los Angles, California and was habituated to music while he was just a kid. His journey in becoming a blog writer and music aficionado as well a private music producer was quite gruelling. Griffin has a label through which he sells t-shirts, caps, Marijuana Mugs and custom merchandise. Follow him on Facebook and Instagram now.